Amazon U.S. clothing store requires apps, touch screens

Robert Besser
29 May 2022, 11:53 GMT+10

Amazon.com announced that it has opened its first brick-and-mortar clothing retail store, called Amazon Style
To assist customers in finding clothing and personalizing recommendations, Amazon Style, located in Los Angeles, will utilize machine-learning technology
Customers using Amazon's mobile app can also try on their selections at the store and will be notified when purchased items have been shipped

LOS ANGELES, California: As people are again leaving their homes to go shopping following the easing of COVID-19 restrictions, Amazon.com announced that it has opened its first brick-and-mortar clothing retail store, called Amazon Style.

To assist customers in finding clothing and personalizing recommendations, Amazon Style, located in Los Angeles, will utilize machine-learning technology.

Customers using Amazon's mobile app can also try on their selections at the store and will be notified when purchased items have been shipped.

"We're bringing more looks and less clutter to in-store shopping. Our advanced machine learning algorithms continually refine to find looks just for you based on your preferences," Amazon said on its webpage.

Using the Amazon app, fitting rooms are unlocked. Also, touchscreens are available throughout the store to allow shoppers to continue requesting items to try on.

Items seen in the store can be purchased online or in the store. All items can also be returned in-store.

Amazon has been the largest apparel retailer in the U.S. since 2021, due to the pandemic-linked boom in online ordering, Wells Fargo reported.

Industry analysts have said that Amazon recorded domestic sales of apparel and footwear in 2021 exceeding $41 billion.

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